Templates are not a formality

Every broadcast message goes through template approval. Keep them useful (order updates, offers with a clear opt-out), avoid spammy superlatives, and include a variable for the customer's name.

Segment, don't broadcast

Blast-all is the fastest way to get opted out. Render9 lets you segment by last-purchase date, spend tier, city, or lead stage — and send only to the slice that will care.

Respect opt-in / opt-out

Every campaign message should have a way to stop. Render9 honors opt-outs automatically across every future campaign from your account. Protect the channel and the channel protects your conversion rate.

Measure replies, not just deliveries

A campaign that was delivered to 10,000 people and got zero replies is not a successful campaign. Track reply rate and link clicks — that's the actual signal.